Locking Down Licensing Deals Abroad: International Trademark Tips

As hospitality brands look to bring their signature experiences to new markets across the globe, securing relevant trademark protection is a critical first step. Seeking foreign registrations secures your exclusivity in each targeted country.

Without registered trademarks in priority destinations like Bali, Paris, Tulum, or Tokyo, few licensing deals can responsibly be signed. A hotel brand risks counterparties freely adopting - and profiting from - their hard-won names, branding and amenities abroad.

Safeguarding trademarks internationally requires understanding subtle but meaningful nuances in regulations and processes between offices. Certain words or stylizations that are considered 'locked down' at home, could already be claimed internationally. Conducting availability searches, translating brands properly before applications, and working with local agents is essential for boutique brands looking to expand globally.

The process may seem intimidating. But simple steps now can lead to peace of mind for making the right foreign licensing moves later. Don’t leave exclusive brand assets exposed - let us help button up those foundations. We’ll liaise with co-counsel abroad to secure your branding from Thailand to Turkey.

Equipping hospitality brands with layered global protections gives them the ability to safely and securely translate these experiences worldwide. Reach out with questions on trademarking abroad!